Caitlin Fernandez Music

Logo Design, Brand Identity
Procreate, Adobe Illustrator
2022

‍After becoming more involved in the Harrisonburg, Virginia, music community as an independent performing artist, I needed a brand for myself to stand out. I created a logo that represented myself in three ways. First, the boot is a representation of my actual boots that audiences have seen me where on many different stages. The boots have become recognizable to the point where audiences immediately knew the boot in the logo was the boot I have worn everywhere both on and off stage. The yellow roses represent my Del Rio, Texas roots that I always carry with me in singing country music. The American Traditional style swallows have many different meanings, but to me, they represent how I'm loyal to my roots in Del Rio, Texas and Miami, Florida no matter how far I travel to chase my dreams and seek out the beauty in new adventures.